Every corporation today should be creating and maintaining a fresh and engaging blog – and they should be monitoring it, too. Creating your own content is important, but so is monitoring"and responding to"the conversations taking place about your brand on blogs and forums across the Web.
Relevance
The biggest risk with blogs is a lack of relevant and timely publishing. If you don't post timely, punchy, informative posts, your blog will not be read or be found by search engines.