1. Shatter the myth of value. There are salesmen filling boutiques and showrooms all over the country who sell an illusion: the illusion that their merchandise cannot be undersold without lowering the quality. For every pair of Gucci shoes they run their fingers across, you will be able to find a comparable pair for less online. The beauty of satellite internet is that it has exploded the myth of the single price. Anything can be found for less by doing your homework.