Traffic exchange is simply an internet marketing tool. Just like all other internet marketing tool, it needs to be managed properly to make it work efficiently. It is true that all of the people within the traffic exchange program are surfing to gain credits and have their own sites viewed. But it is also true that they are simply humans who get enticed with alluring sites or web pages.
It is a well known fact that traffic exchange surely brings traffic to sites. All internet marketers agree to this; given that they devoted enough time and effort to the program. There are just a number of complaints on the way the sites or businesses are being promoted within the program. Since everyone in the program wants his or her site promoted and the reason for looking at sites is mainly to gain credits, there are some who think that the site being rotated within the program will not really be seen at all.