“You either have to be first, best, or different.
I found this quote on a quote board so I don't know what country music singer Loretta Lynn was referring to when she said it, but it seemed a perfect summation of what your business must be when you're starting out.
Being first is optimal
If you've planned carefully you can flood the market with your product or service immediately after opening and your business has a low barrier to entry. Unfortunately, that's not the case with most companies.
Turn on the TV and all youll hear is how the stock market still hasnt fully recovered and how unemployment is still rising, so you might think Im out of my mind to suggest that now is the perfect time to start a business. But I stand by my statement.
If we look at history, more millionaires were made during The Great Depression than any other time in US history and during our last recession in the early 90s many companies still thriving today were born, like Clif Bar.
There are numerous reasons why starting a business now is advantageous, but these are the top five.